How To Write Terrific Twitter Threads?
If you aren’t using them properly, you’re definitely missing out.
Twitter continues to be a challenging platform for some. Getting followers and likes and views is challenging—and I get it. Look, every social media site has its own algorithm. They promote different types of content. And it’s worth paying your attention to how things work on Twitter.
Twitter Threads. What is it?
If you’ve been on Twitter for a while, I bet you already know what threads are. But for those who don’t, it’s basically a string of tweets. Every other thing is same, like you can insert pictures and videos or links.
You can compose a thread when you’re tweeting by clicking that “+ icon” or if you’ve already tweeted (a tweet) and want to convert it into a tread, simply comment on your own post.
How is it useful?
Sometimes 280 characters isn’t enough. And most people aren’t interested in reading multiple tweets. There’s clearly a gap here. And gap means opportunity!
You can also use threads to sell your products or services. You get the space to describe the problem the reader might be facing and how your product can solve it. There are many other ways of doing the same.
Making someone read your thread top to bottom is an art—and that should be our ultimate aim.
Capture their attention as they’re skimming through their timeline
You’re 50% successful once you’ve made them click your tweet to read the whole thread.
To make that happen you’ve got to grab their attention in your first tweet since most of the clicks would come through it.
You can grab attention in thousand ways but remember:
UNDER-PROMISE AND OVER-DELIVER. And never vice-versa. You should be playing long-term games.
Here is an examples how it’s done (well):
This thread by Naval Ravikant is my all-time favourite on this bird app. Notice how appealing its title is and once you open it and read it through you’ll find it actually over-delivers—best of both worlds.
Here’s another one:
Think for yourself why you would click and read through this thread.
They all are indicating the importance of first tweet. Short. Catchy. On the point. And in line with the content.
Take care of them while crafting your first tweet of the thread.
Here are some points you should keep in mind while writing rest of the tweets:
• Use short sentences
Two or three long sentences will take the whole space of a tweet. You will probably not be able to convey as much as you’d have if you had used short sentences.
• Wherever possible use bulleted points.
It makes them short, clean, crisp, and clear.
• Add pictures in between
Especially if it’s a long thread. Readers might get bored reading your tweet—sometimes even if they’re enjoying it—because they’re not used to reading too many threads. You can overcome this hurdle by showing them a picture related to the story you’re telling so that they read on unless that picture starts fading away.
• Value-adding threads are the best
Although you can write thread on anything—from your new pet to your new purchase—there’s simply very less possibility people will read it until the end. People want value. And you should deliver them. See the above tweet screenshots. They’re value adding Threads.
• Ask them to Retweet the first tweet if they liked the thread
It’s one of the possible—and very popular—way of ending a thread. People who loved your tweet will definitely (except sometimes) do it. It helps create the snowball effect.
That’s possibly everything there’s to tell you. Hope you got to learn something new from this article.
The last thing I want to say is to never underestimate the power of threads. Trust me your efforts put into writing a great thread is worth it. On that note, goodbye for now. See you in the next article.